Avalance is a cyber security solutions provider established in India in 2014. With top-tier clients like AMD, Facebook, Wipro, Nvidia, Tesco, Oppo, and Xerox in the tech industry; ICICI Bank, Bank of Baroda, Emirates NBD, ING, DEEM, Bajaj Finserv, ADCB, and more in the financial industry; and the best companies in various other industries including entertainment, production houses, healthcare, pharma, airports, aviation, and manufacturing companies, Avalance boasts its reach to top-tier companies in India and abroad. Established in Vadodara, Gujarat, the company now spans six locations, operating from Vadodara, Mumbai, and Bangalore in India, with offices in Dubai, Singapore, California, and New York.
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Growth and Clientele
Avalance is a company that grew organically. In six years, the company was able to serve 100 clients. While the number may seem low, it should be remembered that all these 100 companies are multinational corporations with business turnovers in billions of dollars. Security is the biggest concern for these companies. With more and more businesses going online, the need for cyber security has increased in both big and small organizations, with larger organizations being targets more often. Avalance fills this requirement by providing the best services to these companies.
Website Redesign – The Challenges and Solution
Avalance had a website that was working perfectly well. The website had an excellent user interface and great user experience. It was visually appealing and met all the requirements of a website. The need to redesign the website arose with the latest advancements in web design and development technologies and design trends. Being an IT company providing security services, it was important to keep the Avalance.in website updated with the latest technology and design trends.
The previous website used a lot of animation that was very interactive and kept users engaged. Unfortunately, the website was slow due to the usage of resources for the animation. Load time was often higher on mobile devices, and the bounce rate of the website was affected due to the high load time. This was a major concern that needed to be addressed in the new website design.
The second area that required attention was the design itself. The company was clear on the requirements, which included a clean design. The previous website was mobile-friendly and responsive but slow. The new website had to be fast-loading, comply with branding, and improve user experience at the same time. Keeping in mind the clients that Avalance served, the website also had to be technologically advanced with the latest features.
With no eCommerce or database requirement on the website, Megh Technologies suggested that the website be created in HTML5 with CSS3. Animation was to be programmed using CSS, with JavaScript and jQuery where required. SSL was to be implemented as a standard.
Design & Branding
The Avalance website was focused on branding, with a logo animation on the loading page. The animation was designed to be short but impactful. The hero section was animated to create a good user experience. The company name was displayed prominently with the tagline.
The focus was on the services and the clients Avalance serves. The services were divided into four sections, with details for each service provided on individual pages. Micro animations were added to each section, buttons, and page scroll. The website design was modular, with a modern design using the brand color.
A module for testimonials was provided to display the satisfactory client reviews, followed by mentions of Avalance in various news outlets, magazines, and websites.
Overall Review and User Experience
The overall homepage displayed everything needed to know about Avalance in a presentable manner. The website was mobile-friendly, responsive, and fast-loading.
The user experience of the website was tracked, and the bounce rate was noted. There was a significant reduction in the bounce rate by 50%, which was clearly a good sign. Avalance was satisfied with the website design and the performance of the website.
Business : Cybersecurity & Enterprise Security Solutions
Website : Avalance.in
Location :
Vadodara (India) : 2B1, Sarabhai Society, Nr. Genda Circle, Vadodara-390007
Mumbai (HQ) : 201, Shalimar Morya Park, Andheri West, Mumbai, Maharashtra – 400053
California (USA) : Avalance Inc. 3260, Stanford Research Park, Palo Alto, California – 94304
Dubai (UAE) : Avalance LLC.1710, Blue Bay Tower Business Bay, Dubai
Services provided : Branding, Website Redesign, UI/UX design and Development