Ficus Food Labs is located in Vadodara in a 55,000 square feet facility and manufactures emulsified condiments that include sauces, dips, and dressings. With a diverse range of authentic products, Ficus Food Labs’ products are distributed to UAE, Dubai, Saudi Arabia, KSA, Lebanon, and Qatar, apart from India. As a B2B company, Ficus Food Labs provides white-label products that are authentic and customized to the taste requirements of their clients.

The Products

Ficus Food Labs manufactures a range of mayonnaise from garlic mayo, chipotle, tandoori, and veg mayo. Apart from mayo, the company has a range of salad dressings, chocolate syrups, barbecue sauce, ketchup, pizza pasta sauce, hot wing sauce, chutneys, cheese jalapeno dips, salsa dips, and tartar dips.

With a multi-billion dollar investment and state-of-the-art products, it’s easy to stand out as a leader in food manufacturing, especially in the dips and sauce niche. But the competition in the food industry requires you to always stay ahead at every single point in time.

The Requirement – Website, Marketing, Blog

Ficus Food Labs realized that an online presence is key to marketing their products to the wider market. With many companies looking for their own products but unable to create one, the possibility of tapping into the white-label food industry is high, as long as the marketing is done right. Ficus Food Labs’ online presence was just the beginning. A website was a starting point for their marketing journey. The company planned to go ahead with a detailed social media marketing and blogging strategy post-website creation. But to begin with, Ficus Food Labs had to create a website.

The Requirement for the Website Was Very Clear:

1. Responsive Website that’s Mobile-Friendly: The website was to be mobile-friendly, fast-loading, and responsive. Though most visitors were expected to make an inquiry after detailed research, the possibility of leads coming from mobile phones was much higher, with most people in today’s world using a mobile phone rather than a desktop.
2. Custom Design: Ficus Food Labs wanted a website that was different. It had to stand out from the template designs available online, which could easily be identified as a template. Being a brand required that the website design be unique.
3. The Website Had to Reflect the Brand: The Ficus Food Labs website had to align with the branded colors and the fonts approved by the board and stakeholders. Deviating from the colors and fonts was not recommended. The logo should be crisp and displayed prominently on the website.
4. Quality Images, UI, and UX Design: The UI and UX design should be professional, easy to view, with a focus on images and content. All the images provided should be displayed in the best quality and loaded fast. The importance of the images and quality UI/UX was key to the website.
5. Blog Integration: The website had to be integrated with a blog that would be accessed and maintained in-house. The blog should preferably stay separate from the core website while maintaining the look and feel of the brand.

Custom WordPress Website Development

Megh Technologies understood the requirements of Ficus Food Labs before starting the project. We also conducted full research on the audience to understand what they were looking for. Based on our research and the requirements provided, we created a WordPress website with a blog section. Using only WordPress enabled a content management system for the website and a blog section, which can be controlled by Ficus Food Labs. Also, WordPress had plugins like WooCommerce in case the company wanted to scale further into an eCommerce store. The design was created to the requirements of Ficus Food Labs. The website was responsive, mobile-friendly, and loaded fast. Each page was optimized for speed to load in less than 3 seconds. The hosting was on an Azure server managed by Megh Technologies.

The Results: Full WordPress Website with Custom Theme

The website was completed and had the following features in place:

1. WordPress Website Theme: Easily customizable and can be changed completely without affecting the content, in case the website required a redesign even after years.
2. Responsive Website: All the pages were responsive and mobile-friendly, enabling access on all devices, even smaller devices. The website was also optimized for speed with easy, fast-loading images.
3. Blog Integration: The website had a separate blog section where content could be added in-house. The blog was part of the WordPress website but had a slightly different theme.
4. Product Page Design: The product section had a different design to display the products clearly with detailed information. The pages contained tables of information that looked very close to a label on the food packaging.
5. Image Gallery: A fully functional image gallery was put in place with links from the product page and also a gallery section.

The website was well-received and appreciated by all stakeholders. The website was hosted on a Megh Technologies Azure server.

Website: Ficusfoodlab.com
Industry: Food Manufacturer, Private Label Food Manufacturer
Website Type: Business Website
Technology Used: jQuery, Bootstrap, HTML5, CSS3, Figma
Services Provided: Custom Website Design, UI/UX Design and Development
Location: Plot 228, Baroda Jambusar Highway, Dabhasa, Padra, Vadodara, Gujarat, India- 391440.