Food Processing & Storage Website Design, Mech-Air Industries: A Case Study

As a food processing and storage business owner, Mech-Air was already established with a client base nationally and in African countries when they decided to take their presence online. With more than 400 clients from private and government sectors, Mech-Air was a well-established business but lacked brand identity. A website was the beginning of the branding journey for Mech-Air, with more to follow.

Mech-Air had a clear business process through which they acquired clients. From cold calling to email marketing, the business acquired clients slowly but established itself as a reliable partner over a long period of time. As a business, Mech-Air was trusted and provided excellent services. Clients were happy and often recommended it. But without a brand identity, most new businesses found it hard to establish a relationship with Mech-Air during its initial days. This had to change.

With Megh Technologies as an online partner, we recommended Mech-Air to create a website to showcase its services and its existing clients. With detailed product descriptions and testimonials from clients, it would make new customers trust the company and establish a relationship. Moreover, creating a website that looked professional and with brand values and identity in mind, Mech-Air could also place among the best players in the food processing and storage industry.

The Challenge: Lack of Brand Identity & Online Presence

Mech-Air was facing challenges in establishing itself as a market leader in the industry, even with some of the best clients in the industry. The lack of online presence was hindering the business and client acquisition. Apart from client acquisition, there was a lack of branding and brand identity. Clients were also not provided with an option to view the products of Mech-Air online, which was the easiest medium for content consumption.

The Solution: A Business Website with Custom Web Design and Development Solution

Megh Technologies’ approach to the problem was straightforward. It was clear that Mech-Air required a website immediately. An online presence would enable clients to easily access product and service information and also create a brand identity for Mech-Air as a market leader in the industry.

Here’s what we did:

1. Audience Research: Understanding what the target audience is looking forward to can help outline the entire business website and its structure. Megh Technologies did thorough research on Mech-Air’s current customers and their expectations. We understood the clients expected an interface to communicate with Mech-Air through email and also an interface where they could find information on the products and services.
2. Business Goals Analysis: Megh Technologies also analyzed the existing business goals of Mech-Air and what they expected from their digital presence. Mech-Air wanted a brand identity and to be showcased as a market leader in the industry. The website was to be professional, reflecting the food processing and storage industry, and interactive. Considering most clients were from English-speaking countries, the website was decided to be in English alone and not multilingual.
3. Prototype Development: Megh Technologies created a business website prototype for Mech-Air with photographs and content provided by the company. The website design was simple, minimalist, yet modern. With a clean interface, micro-animations, and easy navigation menus, the website reflected the business professionally.
4. UI/UX Design : A custom Website design was required for Mech-air as a company which had to portray its individuality and stand apart from the competition. Our UI/UX team designed a website which was unique.
5. Brand Identity: Apart from being visually appealing, the website focused on creating a brand identity for Mech-Air. The logos were well placed and the colors aligned with the logo.
6. Mobile-Friendly and Responsive: The website was made mobile-friendly and responsive, easy to access on all devices, including mobile phones on a slow network. With a fast-loading website, users did not have to wait for the website to load. Images were optimized to be of the best size and resolution for fast loading without compromising on quality.
7. Search Engine Optimization: The entire website was optimized for search engines with each page carefully crafted to load fast and efficiently. Images were tagged with ALT tags and accessibility features were taken care of. A sitemap was created for easy crawling by search engines.

The Results: A Website That Delivers

The Mech-Air website was deployed on Megh Technologies’ cloud web server. The website saw significant responses from clients and a new audience. The website also had a significant traffic increase over the course of a month.

• The website’s traffic increased by 35% in the first month of the launch, excluding the initial days of traffic from social media promotions.
• The website was attracting new visitors and engaging them for more time. The average time spent on a page increased by 200%.
• With improved user engagement, we saw a significant improvement in bounce rate, which we believe is the reason for higher rankings on search engines.
• The website was optimized with relevant titles and descriptions based on keyword research, which impacted the traffic positively.
• The overall brand visibility of the website increased, with many visitors being able to relate to the product and the company. With a clean interface and a good brand identity, Mech-Air was now on the list of trusted companies in the food processing industry.

Why Mech-Air Industries Chose Megh Technologies

Mech-Air chose Megh Technologies for its experience and expertise in web design and development. Our experience with various industries and our website design, especially the UI, was attractive to Mech-Air. Our website at meghtechnologies.com was one reason why Mech-Air chose Megh Technologies as its website design partner. Apart from the reviews from our existing clients and the positive Google reviews, which were an influence, Megh Technologies was able to provide a better service from the beginning and over-delivered every single time.

Conclusion

The Mech-Air website is a testament to how Megh Technologies transformed a business with limitations into a global establishment. Today, Mech-Air has clients across the world and is an established food processing and storage company. They have also expanded to food storage products and provide services to the entire nation. Mech-Air has grown to increase its profit by 300% over the course of time since the website was launched.

With Megh Technologies as your partner, you could scale your business and improve your overall brand identity today. Contact us now on how we can transform your digital presence.