Posted by FDI or Foreign Direct Investment in India has made a significant impact on the economy since 2014. With many companies directly investing in the Indian market, the need to educate and ease the process of investment in India became apparent. CozClub was created for investors and entrepreneurs to help them with the process of investing in India. The primary goal of the company is to assist businesses that want to invest in India and import products from India to their country.
With offices in Baroda, Gujarat, India, and the USA, CozClub supports businesses and entrepreneurs in various countries. Established in 2009, the company has helped over 1,000 entrepreneurs and organizations achieve their goals and expand worldwide with Indian products and services.
Why CozClub Wanted a Website
In 2009, when the company started, it was solely for the purpose of establishing a good connection between investors abroad and businesses in India. With the 2014 FDI push in India, CozClub recognized the opportunity and wanted to scale up. With the government push, things were about to get a lot easier for businesses to invest in India and for exporters from India to sell their products abroad. Seizing this opportunity quickly was important.
CozClub had a domain name registered in 2009, which had a landing page but not a fully functional website. They required a website, content creation, and a complete strategy on how they were to showcase the company to prospects.
The Interview with Megh Technologies
Megh Technologies was interviewed with the requirement to assist in providing a solution to reach prospective businesses interested in the solutions provided by CozClub. We discussed the business, its activities, how CozClub helped businesses and entrepreneurs, and what the company’s USP was. We suggested a few solutions on how to implement the website to reach a maximum audience. The suggestions were appreciated and well received. The contract to design and deploy the website was commissioned to Megh Technologies. We agreed on a three-phase process:
- Analysis and Research: To analyze the existing audience, competition, and core expectations of CozClub. We interviewed the stakeholders in the company, analyzed the competition, and identified key points about the audience. We understood the problems faced by the audience and intended to provide a solution through the CozClub website.
- Wireframing and Prototype: Create a site structure, wireframe, and a working prototype of the website. The design should reflect the company’s mission and establish a brand in itself. The website would be built according to the requirements of the stakeholders, as discussed and agreed upon during the research and analysis phase.
- Deploy, Test, Adjust: The final phase would involve deploying the website and thoroughly testing it, first in-house and then on a live server. Based on user reviews and comments, the website’s design and content would be adjusted accordingly.
Core Requirements for the Website of CozClub
- Responsive: The website was to be responsive and easily accessible on all devices, big and small. The website should be optimized to load quickly on mobile devices with slow networks.
- Clean, Simple Design: The design was to be simple, clean, and not overly colorful. The content should be easily readable, with a focus on comprehension. The design should prioritize delivering content.
- Highlight Clients and Partners: The homepage should feature a section specifically focused on the clients CozClub has served in the past. This is a testament to the work CozClub has done and is important for building trust.
- Animated Logo: The logo animation was the only dynamic content on the website. The subtle microanimation, which was hardly noticeable, made a difference in customer experience.
The Solution – Business Website Design with a Focus on Information
Megh Technologies provided a detailed site structure followed by the wireframe of each page. The website content was minimal, with a focus on comprehension. We believed that minimal content, which was necessary to capture the audience’s interest, was key to converting them into leads. The wireframe was approved by CozClub with minimal changes.
The prototype was designed in Figma. The working prototype displayed exactly how the website would look on mobile devices and desktop. The user interface and user experience of the prototype were just as discussed, and CozClub appreciated the attention to detail.
Coding & Deployment
With the website prototype approved, Megh Technologies moved to the final phase of coding the website in HTML5, CSS3, with Bootstrap as a framework. The website was responsive, mobile-friendly, and contained all the points discussed and covered. The working website was deployed on the local server for testing. We tested the user interface on several devices, tested the forms for errors, and evaluated the overall UI & UX experience, both by the in-house team at Megh Technologies and the staff at CozClub. Once we found the results satisfactory, the website was hosted on Megh Technologies‘ AWS cloud server.
Conclusion
The CozClub website was well appreciated by the client and its audience. The website helps provide solutions and serves as a point of contact for businesses abroad to invest in India and for Indian entrepreneurs to reach out to businesses abroad to export products from India. The company has seen a significant growth in inquiries since the launch of the website and is growing steadily on social media too.
Website: Cozclub.com
Business Name: Coz Club
Business Type: International Business Consultant
Website Technology Used : HTML5, CSS3, Boostrap Framework, Javascript
Website Type : Responsive, Business Website Design
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USA.