Investment Company Website Case study – BLG Group

Author:

BLG Group is an asset management company that helps people make investment decisions. They assist clients in improving their global wealth management and trading business with expert services and a secure platform.

Located in India, with offices in the USA, UK, Canada, and Kenya, the company has helped hundreds of individuals with their investment portfolios. Established in 2022, the company is relatively new and needed a website to showcase its growth as an expert in the finance industry.

The company is a subsidiary of Gauntlet Holdings USA, established on June 1, 2004, creating a strong presence in the US market. It is now prominently established in the USA, Canada, and Kenya. The company is valued at $7.5 billion USD, with a team of expert fund managers and investment strategists.

The Website – Megh Technologies and Our Contribution

Megh Technologies was hired to create a website to showcase BLG Group’s achievements, strengths, and initiatives. The company, being relatively new, had no website and had a strong local presence but was not online. Megh Technologies proposed a business website targeted for the finance industry to help BLG Group showcase its services as a brand. The website primarily serves as a face for the company to establish a connection between investors and the company. Dealing in insurance, wealth management, banking, real estate, and aviation, the company had a wide portfolio. Presentation was the only missing link, which could be solved with a business website.

The Design, UI/UX Development

With a focus on creating a website to showcase the services and achievements of BLG Group, Megh Technologies created three designs for the company to choose from. Each design differed in layout, colors, and style. BLG Group wanted to present itself as an emerging company with a personal touch, providing one-to-one services to individuals and organizations. The design they chose was informal, personal, and yet presentable. The simple design was in line with the branding and matched the color combinations of the logo. The fonts were clear, easy to read, and crisp.

Once the UI/UX was created, Megh Technologies started adding content and the different modules of the website. The news module was to be a blog, but it had to be custom created as BLG Group preferred a custom solution over WordPress. The blog was custom-created by Megh Technologies with a full content management system. The backend admin area allowed the website user/admin to add content to the blog. We extended the admin area to change the content of the website, not just the blog.

Technologies Used

The website uses the .NET framework with Bootstrap for JavaScript. The frontend was created in HTML5 and CSS3. The website was secured with SSL, and the admin area was secured with user authentication methods, custom created by Megh Technologies.

The Results

BLG Group is known as one of the leaders in the financial industry with a growing portfolio and valued at $7.5 billion USD. The company’s growth is rapid, and the website plays a role in helping them achieve an online presence. With thousands of competitors in a very competitive industry, BLG Group has made a distinct presence with the help of their website.

Location:

Gauntlet Holdings, LLC – USA
LEI: 894500AUXJN1YTQD8U95
USA Office:
188 Grand Street, Unit #287
New York, NY 10013

Other Locations: Canada, UK, Kenya, India

Website : https://blggroup.co.in/