Luxury Real Estate Website Design Case Study – Catamaran Tower Kuwait

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The Catamaran Tower in Kuwait City

The Catamaran Tower in Kuwait City is a luxury project with 2 basements, 41 typical floors, and a roof. The parking occupies 2 basements and the first floor to the 4th floor. The typical floors start from the 6th floor to the 20th and from the 23rd to the 41st floor. The 1st floor and the 22nd floors are mechanical floors. With a built-up area of 42,660 square meters and a plot area of 2,018 square meters, the project contract value is estimated at 38 million USD.

The project is currently under construction and is expected to be completed in 24 months.

The Website – Requirements and Objectives

The Catamaran Towers in Kuwait is a multi-million-dollar project. A luxury residential project like all its others, Catamaran Towers is expected to sell to a set of valued customers who are looking for state-of-the-art amenities. Marketing the property to high-end clients is the primary purpose of the website itself. The website will be complemented with social media accounts to promote the property once the project is completed.

The initial phase of the website is a teaser on what the property would look like from the exteriors, but images and details of the interiors will be added slowly over time.

The website should create drama, suspense, and a story for customers and keep them interested throughout the course of the construction of the Catamaran Towers in Kuwait.

The Design Idea

Catamaran Tower required a website that was visually vibrant. Being a single-page application with a contact form, a map integrated, and a downloadable brochure link—all on one page—left plenty of space. The website had to be full with a single image: the image of Catamaran Tower. The image was ready and generated by the team of Catamaran for promotions and upcoming exhibitions.

Apart from the image itself, there was nothing else to be displayed on the website. The content included just the address, contact details, and a downloadable brochure.

With minimal content, the challenge was to create a website that looked full. Minimal content also gave Catamaran the opportunity: people who required more information would be encouraged to contact the company or download the brochure, which was definitely a win for Catamaran. This was the goal of the company.

Megh Technologies created a simple single-page application for Catamaran Tower Kuwait with a fully functional contact form and a Google Map. The menus on the top were easily visible and linked to each part of the home page itself. The form would direct the emails to the sales team. The brochure was in downloadable PDF format for easy access.

The Results

The Catamaran Tower website was everything the customer had required: simple, fast-loading, and most importantly, a visual treat. The website had a character of its own and a personality. It was easy to access the brochure, and the contact form worked perfectly both on desktops and other devices.

The Catamaran Tower in Kuwait City

Website: Catamarantower.com
Business Name: Catamaran Tower
Location: Kuwait
Website Type: Single Page Application Website, Business Website
Services provided : Responsive, Mobile Friendly Business Website, UI / UX Design and Development