Established in 2014, Excel is a distributor of IT communication products with services in the Middle East and Africa. Catering primarily to the hospitality industry, Excel helps its partners create brand awareness and presence in the Middle East and North Africa region. As a business in a very small niche with high-value clientele, it is important to maintain a brand that meets expectations. Catering to the best in the hospitality business requires a strong portfolio and good presentation. Many of Excel Distribution’s clientele are the best in the industry and do not compromise on quality when it comes to services for their clients. They pick their distributors and suppliers very carefully. Excel was determined to present itself to its clientele but required a professional website to begin with.

Megh Technologies, Dubai division, was among the top contenders to quote for Business website design for Excel Distribution. With 20 years of experience in the industry and a good portfolio, it was not a difficult choice for Excel Distribution to select Megh Technologies.

The Website Design for Excel Distribution

A thorough analysis revealed the preference of the audience, indicating that they required a clean design that was easy to interact with. Most clients had limited time and wanted a clean interface that was easy to navigate. The website should be clutter-free, and information should be easily visible. Excel Distribution wanted to highlight its partners whom they were promoting. The quality of the products offered by the partners was key to their business success. As an IT communication provider, it was important to portray the products as technologically advanced but with easily understandable terms for the client.

The website had to have a search-friendly structure that was easy for search engines to crawl. Focused on the entire Middle East and North Africa, the website was designed in English alone and did not have multiple languages.

The Solution: A Custom Web Design and Development Solution

As Megh Technologies was selected as the web design and development company, we took it upon ourselves to study the business thoroughly. We understood the target audience, the client’s requirements, and the audience’s expectations, and created a plan for the website. We started with the website structure and the pages and organized the content to be displayed in a maximum of three clicks from the home page. This ensured that website visitors could access all pages easily and reach the required pages quickly. Also, the website was search optimized with a sitemap to ensure that search engines could crawl it easily.

Here’s What We Did:

• Conducted a thorough analysis of the requirements, business goals, and target audience based on the client’s needs.
• Designed a custom website with the company’s brand value in mind. We ensured that the design was simple, elegant, and visually appealing. The website was to have minimal animations and a dropdown navigation. the UI/UX design was to be clean with focus on Mobile friendliness
• Ensured the website was mobile-friendly and responsive. It was important for the audience to use a phone to browse the website during their busy schedule.
• Developed a shopping cart functionality for product enquiries, even though a full e-commerce setup was not required. A payment gateway was not needed, but a fully functional shopping cart was developed for the purpose.
• Implemented a content management system to easily add, modify, or delete content from the website.
• Linked the enquiry page with the products added to the cart and provided a dedicated form for regular enquiries.
• Optimized the website for search engines to ensure easy crawling of all pages and ensured that all pages were accessible within a maximum of three clicks from the home page.

The Results: A Telecom Website That Stands Out

Excel Distribution saw a boost in traffic from the time of deployment. The website was hosted on a dedicated server used only by Megh Technologies, and the domain name registration was done in the name of the company. The detailed results are as follows:

• Increased usability of the website and a significant reduction in the bounce rate. The bounce rate decreased from 85% to 40%, with more users spending more time on the website than before.
• The traffic initially increased by 10% and grew by a total of 25% more after a month. The high traffic was due to dedicated pages for each product and suppliers/partners of Excel telecom, coupled with the search-friendly design.
• Improvement in metrics, especially from mobile phones, was higher than the previous website, which was not responsive. More mobile users and enquiries from mobile phones were noted.
• The brand visibility of Excel Distribution as an IT telecom distributor was clearly established, with more competitors noticing the presence of Excel Distribution on search and various other platforms due to its reviews.
• The website’s overall search presence increased, notably with an impression on Google Search Console indicating a 200% increase.

Why Excel Distribution Chose Megh Technologies

Excel Distribution chose Megh Technologies based on Megh Technologies’ portfolio of over 600 websites and the skillsets acquired over the past 20 years. With experience in a wide range of technologies and expertise in web design and development, Excel Distribution was confident that we would understand their needs and requirements and produce results. Excel Distribution also did a background check with some of our clients to understand our methodology and support system.

What You Can Learn from Excel Distribution’s Success Story

Excel Distribution’s website taught us a different lesson from all other websites. Unlike a website with an e-commerce system with a payment setup, the Excel Distribution website relied on enquiries from the shopping cart. All the products/services were not delivered but sent to a checkout box, which would be sent as an enquiry. Though we were sceptical about the process, we found that it worked for their business. We also found that a website for high-profile clients required a mobile-friendly interface that should be fast. This was one of the key requirements by Excel Distribution. The increase in speed and a mobile-friendly interface produced 20% more leads to the company than their previous website.

Get Started with Megh Technologies Today

If you like the Excel Distribution website and are planning to redesign your website or create a new website for your business, contact Megh Technologies now. Consultation is entirely free, and we can provide you with a guideline on how to proceed with the entire process. Visit our office or schedule an online meeting now. Stay ahead of the competition by implementing the latest technologies to reduce time and manpower in your organization while increasing leads. Improve your brand identity and portray yourself as a market leader with Megh Technologies as your technology partner.