Website Design For Railway Component Manufacturer – Integra Engineering Case study

Integra Engineering was established in the 1980s and is listed on the Bombay Stock Exchange as a publicly listed company and a subsidiary of Integra Holdings AG, Switzerland. They provide solutions for the railway industry and are experts in the design and manufacturing of sheet metal and wiring, components of propulsion systems for locomotives, and a broad range of interior parts for metro and semi-high-speed trains. Integra is also a reputed supplier of railway control systems. With clients like Alstom, Siemens Mobility, Medha Servo, CAF Power and Automation, CG Power, and BHEL, Integra supplies both domestic and international markets. Integra is an ISO 9001:2015, 14001:2015 & 45001:2018 certified company.

The Website Design and Requirement

Being in a niche industry with a small list of high-value clients, it was important that Integra had a website that looked professional and matched its services and the quality of its products. Though the company had been present in India for the past 40 years, Integra Engineering is not widely known as it caters to a very specific clientele. The requirement for a website was twofold: first, to create an online presence as a leading brand in the engineering industry catering to the railway sector, and second, to be a marketing platform for potential new clients who may be interested in the services and products manufactured by Integra. Showcasing new products and possibilities also gives Integra a new reason to market to new clients.

Integra’s Website Requirements Were Straightforward:

1. A responsive website: Mobile-friendly, fast-loading, and, most importantly, accessible on all devices, big and small. The website had to be fast-loading on slower networks, making it accessible from 2G and 3G networks in remote areas.
2. A modern design: Professionally designed without the use of templates. A custom design would ensure that Integra Engineering stands out from other websites, creating a brand identity. The website should be custom-designed and not look templated.
3. Highlight the parent company and its location: Integra had a presence in Asia, Europe, and America. It was important that the presence of the company in various countries be highlighted to show that the company is a major player worldwide.
4. Focus on existing clients: A testimonial and clients section was to be highlighted with the biggest clients of Integra Engineering. Clients included the West Central Railway, Alstom, Bombardier, Siemens, and Medha, among others.
5. Highlight the key projects on the homepage: Integra Engineering had clients like the New York Metro, Delhi Metro, and Vande Bharat, among others.
6. Certifications: The importance of certifications like ISO and TBB, among other industry certifications, is important for many clients before making a decision on projects. These certifications were to be highlighted on the homepage of the website.

Megh Technologies’ Custom Business Website Design

Megh Technologies understood the requirements of Integra Engineering and created a design for Integra Engineering to approve. Variations of three designs were provided with brand colors, fonts, etc. Integra Engineering decided on one of the three designs and made minor alterations to it.

Once the design was approved, Megh Technologies started with a site structure followed by a wireframe for all pages. The chosen design was still not incorporated on the wireframe, but placeholders were in place for design elements. Once the wireframe was approved, we created a complete user interface in Figma with the chosen design as a model. Once the prototype was presented and approved, Megh Technologies created the complete website in HTML5, CSS3, and the Bootstrap framework.

The final website was responsive with a hero section featuring a video. The website was well appreciated. The entire website was coded, tested, and deployed within 20 days from the approval of the first design.

Website: https://integraengineering.in/
Industry: Railway
Location: INTEGRA Engineering India Limited, Post Box No. 55, HALOL – 389 350, Dist. Panchmahals, Gujarat, INDIA.